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“The improved knowledge of the various aspects of the marketing strategies adopted by the selected company and the assessment of its effectiveness by the general impact on the various operations of the selected company and the guidance by a highly qualified mentor is a key factor in the successful passing of the RAP”
Topic 18 is based on the review of the various aspects of the marketing strategy of a company and the manner in which these marketing strategies impact on the business operations of the company in a selected time period.
Strategy is defined as a long-term plan to achieve a planned objective. In this perspective, a marketing strategy is a marketing plan brought in place to achieve a set marketing objective. For example, a marketing objective is a goal to become a market leader by delighting customers. The strategic plan is to set detailed planning in place that will involve appropriate marketing research and based on this, a marketing mix for the delighting of customers is developed. Every company needs to set clear marketing objectives as the main path to the achievement of the organizational goals is dependent on this strategy.
While researching this topic, the student will have to critically assess the marketing strategy the selected company has chosen in order to promote its products or services. The marketing strategies can vary from one industry to the other, and even more in various businesses. The marketing strategies enable a marketing company to market the products and services to the public. These create targeted campaigns that bring the message of the product to the targeted consumers. But, these also can cause potential issues in a certain situations. The students that choose this topic will have to make a correlation between the general marketing strategies of the selected company with the overall operations, and will need to discuss the effectiveness of the marketing strategy of the selected company in achieving the general short-term and long-term goals and objectives set by the company.
To develop a good quality RAP, the student will need to choose a company for which they have access to the management and such management is willing to provide the necessary information that is required by the student for completion of this topic. The selection of the most appropriate company is of basic importance as the student needs to have knowledge and understand the operations of the company and the entire sector in which the selected company is operating. Upon this knowledge, the student can then crosslink the different aspects of the general operations of the selected company with the requirements of the topic, as this is essential in obtaining good grades on their RAP.
The student will need to evaluate these aspects in the choice of a company for their RAP:
The student needs to carefully plan their work from the beginning, so all necessary tasks can be completed in a proper manner. The first thing that the student needs to do is understand the general requirements of the topic and then analytically evaluate all the aspects of the requirements by setting a detailed work strategy. The only way of completing all the requirements is the proper assessment and detailed planning at the beginning of the preparation of the RAP.
The first thing is to prepare a table of contents under this topic (topic 18) that will contain a logical flow of the tasks that need to be followed by the student. The content table will enable the student to stay on track on the work from the beginning, and the student can estimate the necessary time for every step in the preparation of the RAP.
After completing the table of contents of the RAP under topic 18, the student needs to start working in a logical method by gathering the necessary information. The student has to logically and analytically evaluate the gathered information by advising with its Project Mentor. The feedback and proper guidance from the Project Mentor in all the aspects of the RAP is of great importance for the completion of the RAP.
Of course, there is not a uniquely established approach for creating the RAP under topic 18, and the wide level approach described here is only the beginning. It needs to be followed by the student’s perception and by the detailed plans that were made in the beginning of the preparation of the RAP under topic18 in accordance to the available information on the selected company. No matter the approach the student will choose to follow, the adequate guidance from the Project Mentor along every part of the process has major influence in preparing a quality RAP and getting good grades.
The student will need to complete the RAP on the information given by the management of the selected company (primary sources of information) and the information gathered via reliable secondary sources. The access to primary sources of information is not of essential importance to topic 18 and it varies by the general approach of the student. Should the student choose to use information from primary sources, they should also ensure that the management of the selected company is willing to provide such information and this is not bound by a confidentiality clause.
The student needs to make a proper evaluation before making the final decision for a topic for their RAP, as according to the requirements of this topic; it can be completed if the student has sufficient information on the selected company. If the student has doubts or is facing issues in acquiring the necessary information, then he/she should seriously consider the choice of this topic, as this will have a major impact on the evaluation of the RAP and the final grades.
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